Show,
Don't tell!
Video Marketing
During the last 20 years, our
lives have become more diversified opening to new technology and adapting more
day after day to the new digital world of information. The internet is full of
all kind of information and data that are shaped as texts, photos, videos, and
a lot more.
Recent studies predicted that by
2018 the internet traffic will contain 79% of videos that are uploaded on the
World Wide Web in every passing second. Can you believe that every
month over 1 billion users spend over 4 billion hours watching YouTube videos?
In fact, almost 4 days’ worth of videos are uploaded every minute!
Do
you think that CEOs and marketing managers will watch carelessly and lose this
great opportunity?
The process has already started
and many organizations are starting to lean more toward digital marketing, and
the best way to do this is through VIDEOS!
According to the Web Video Marketing Council (WVM), the sales and marketing
programs are more including online videos for most business-to-business (b2b)
organizations, with 96% of those surveyed saying they now engage in video
content marketing. About 64% of them observed high increase in their sales and
marketing results.
As the Executive vice president
of Flimp Media, Chip Arndt said "Videos convey an
enormous amount of information quickly, concisely, and in a fun way that is
easily measurable."
In order for video marketing to
be effective, marketer should study their targets deliberately to get into
their minds and attract them to buy the product/service.
Obviously, human brains are much
smarter than machines and they wouldn’t watch a 10-minutes-long advertisement
if it was not worth it or it does not deliver the desired benefits. This is why
marketers should design videos that will look superior and will attract many
internet surfers to watch it.
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