Show, Don't tell!

Show, Don't tell!

Video Marketing

 

During the last 20 years, our lives have become more diversified opening to new technology and adapting more day after day to the new digital world of information. The internet is full of all kind of information and data that are shaped as texts, photos, videos, and a lot more.

 

Recent studies predicted that by 2018 the internet traffic will contain 79% of videos that are uploaded on the World Wide Web in every passing second.  Can you believe that every month over 1 billion users spend over 4 billion hours watching YouTube videos? In fact, almost 4 days’ worth of videos are uploaded every minute!

 

Do you think that CEOs and marketing managers will watch carelessly and lose this great opportunity?

 

The process has already started and many organizations are starting to lean more toward digital marketing, and the best way to do this is through VIDEOS!  

According to the Web Video Marketing Council (WVM), the sales and marketing programs are more including online videos for most business-to-business (b2b) organizations, with 96% of those surveyed saying they now engage in video content marketing. About 64% of them observed high increase in their sales and marketing results.

 

As the Executive vice president of Flimp Media, Chip Arndt said "Videos convey an enormous amount of information quickly, concisely, and in a fun way that is easily measurable."

 

In order for video marketing to be effective, marketer should study their targets deliberately to get into their minds and attract them to buy the product/service.

Obviously, human brains are much smarter than machines and they wouldn’t watch a 10-minutes-long advertisement if it was not worth it or it does not deliver the desired benefits. This is why marketers should design videos that will look superior and will attract many internet surfers to watch it.

 

E-books, the e-readers tool

E-books, the e-readers tool

E-books

An e-book (electronic book) is an electronic version of the original printed book which can be preceded using any type of screened devices like computers and smartphones.

E-books have a lot of features that enable people to use digital devices as mediums to read books. They are no less than normally-publicized books, as they show the exact fonts, photos, and contexts.

When the idea was first proposed by Bob Brown in 1930, it was not commercially accepted by e-readers. Furthermore, The first e-book patent has not been agreed on upon which inventor because some of them happened in relatively approximate time periods.

Are e-books Good or bad?

There are many advantages in eBooks that qualifies them to be a popular solution for worldwide readers.

1.     Environmentally friendly: from environmentalist's point of view, it is a lot better to read from a long lasting portable device than to cut down hundreds of trees to print those books.

2.     Convenience: Readers do not have to worry about how to get rid of books that they did not like, or how many books should they carry if they want to travel or a trip. It is just a matter of few megabytes!

3.     Easy to use: Perhaps one essential acquired benefit of electronic books is that they allow users to save storage and adjust font size to their appropriate eyesight. They can move comfortably between pages without having to worry about paper cuts or paper torn.

4.     Save money and effort: Book lovers can save a lot of money through buying books online. In fact, a lot of free books are already available.

On the other hand, to use eBooks means that you have to give up on other benefits of using printed books.

1.     Library loss: acquiring a book library is becoming less common nowadays that people no longer need to store books in physical locations.

2.     Weaknesses eyesight: As facing bright screens for long hours affects eyesight of the reader and causes some health issues.

3.     Tactile loss: Many former readers enjoy touching book papers and smelling it while reading.

 

Are printed books endangered?

Researchers have found that e-readers in U.S. increased to 28% in 2014 compared to 2013 with a percentage of 23%, and the number is increasing!

Many online companies provide e-books that can be purchased with lower prices like Epay and Amazon.

The stories and texts we read every day on mobile phones, televisions, or the Internet have weakened the value of books in our minds. However, there are still people who admire and value these books, so apparently this is not going to happen in the near future.

Amazon.com

   

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Amazon.com

Amazon.com is the largest internet based retailer in the United States with headquarters in Seattle Washington. It was started as online bookstore and then started to sell more than books such as DVDs, CDs, audio books, video games, software's, electronic devices, toys, furniture and jewelry. Amazon did not stop at this point but it started to produce its own products like fire tablet, fire TV and fire phone. Nowadays, amazon has a separate retail websites in many countries around the world like the United States, United Kingdom, France, Italy, Canada, Spain, Germany, Japan, China, Brazil and so many other countries. In this year, amazon is expected to exceed Wal-Mart as the most valuable retailer in the United States due to their huge contribution in electronic commerce.

The famous Amazon Company was founded in 1994 by Jeff Bezos in Seattle after his retirement from his job in Wall Street. At the beginning, Bezos chose the name (Cadabra) for his new launched company but because of some legal issues regarding that name he change it to (Amazon) in 1995, and at the same year the company went online and start to operate. In 1999, time magazine named Jeff Bezos its person of the year because he launched and created such a great and successful company that is specialized in online shopping.

Amazon has created a great revolution in the world of electronic shopping because of what poses of products that suit all tastes and it's affordable to all people, also it allows everyone to display their products for sale and take advantage of its revenues. All these led to the arrival of Amazon to the highest levels of success around the world.  

Snapchat

Snapchat

Snapchat is one of the world's famous and well-known applications that are used in social networking. The idea of the application is to use the phone or the tablet in filming your daily events, whether pictures or videos and share it with a certain group of people called followers. The number of the users for this application has increased dramatically in the last period due to the advantages that the application offered. Besides sharing daily events with followers, the application allows the user to communicate with them through chats. This chats could take the form of writing or video recording.

Snapchat is considered one of the best specialized applications of social networking because it allows users to act spontaneously and without formalities with followers for some people it's considered very unique feature that exist only in this application. Another reason is that the application is good in terms of safety and security because it does not keep pictures and videos taken by users for more than 10 seconds at maximum if the user sends the snap to another user in private and not more than 24 hours if the user sends it his general story of the day. Another unique feature is that the application can know if someone tries to steal another user picture or video and keep it for himself, the application directly notifies the user that someone did a screenshot for one of your snaps.

Some people say that this application may be the cause of the violation of the privacy of people due to its ease of use in sharing daily events whether its small or large, that’s why you'll find some people against using this kind of applications but, at the end using this application is your own choice.   

Nokia bankruptcy

Nokia Company

It is a telecommunications company and a Finnish information technology multinational based in Espoo , Finland The main product is mobile phones Nokia was the biggest seller of mobile phones from 1998 to 2012 .In 2007, Nokia accounted for more than 40% of the sales of mobile phones around the world And in 2012 with the introduction of device " I Phone " produced by Apple. Decreased the company's profits and revenues . By 2013 Nokia sell its phones industry to Microsoft Corp.

 

Reasons for Bankruptcy

Problems began when Ailub became the CEO of the company . , The company's market capitalization drop by about $ 23 million, which makes him as one of the worst CEOs in history . The biggest mistake that Ailub choose to run Microsoft's Windows system as the only platform for Nokia smart phones . The company has also embarked on a program desperate to cut costs, which included the cancellation of thousands of jobs, Skilled leaders were forced to leave the company , And also many talents leave the company

 

How to Succeed

In my opinion , Companies need to continue creativity and innovation in order to improve technology . also The big companies have to keep a record of tracking creative youth . The large companies should not afraid of the tradition , if Nokia immediately began developing products like the I Phone , with addressing issues related to patents effectively , the portable devices industry it looks very different today . The company if able to make the consumer happy , whether a large companies or a small companies will be successful and the Companies that lose sight of this fact will fail .